Posted: March 2nd, 2011 | Author: Joseph Wesley Putnam | No Comments »
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At the end of October of last year I wrote about “Why Listening to Your Customers is Not an Innovation Strategy.” It was published at Entrepreneurdex as a feature article (thanks guys!), and it’s been one of the most successful posts on this blog.
It also happens to be my favorite post I’ve written so far. The follow-up post was about how “Listening to Your Customers is Important for Incremental Improvements, But Not for Innovation.”
Since then, I’ve received a CR-48 Chrome notebook as a gift from Google (more about that here). Interestingly, Google’s approach to innovation matches both of these posts. Here’s how:
First of all, Google wasn’t listening to customers when they came up with the Chrome notebook. People weren’t clamoring for a notebook that only used the Chrome browser as an OS and was 100% internet dependent. Nobody was even dreaming about that. Read the rest of this entry »
Posted: February 25th, 2011 | Author: Joseph Wesley Putnam | 1 Comment »
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I hear a lot of people talking about how great Apple’s marketing is. And they’re right—Apple’s marketing is incredible. But what is the real secret to Apple’s marketing success?
The real secret is product marketing.
So what is product marketing? Product marketing is exceptional products that contribute to marketing objectives in place of traditional marketing such as print ads or billboards. Product marketing is similar to content marketing, a term used by Copyblogger to describe using content such as a blog posts to accomplish marketing objectives in place of traditional advertising.
With product marketing, the product is so good, it does work that traditional advertising usually would do. Thus, the success of the product is not due to exceptional commercials or fancy billboards, but instead, it’s due to how great the product is. Read the rest of this entry »
Posted: February 23rd, 2011 | Author: Joseph Wesley Putnam | 3 Comments »
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I’ve been really busy lately, and it’s been several weeks since I’ve been able to write here (sorry about that). During that time, I received a gift from Google that I’m typing on right now-a Google Chrome CR48 notebook.
WHAT IT IS
The CR48 is a radical new notebook from Google that runs on a Google Chrome Operating System. This means that instead of a typical operating system, everything is controlled through the Google Chrome browser. Everything.
Instead of editing and storing files on a hard-drive, everything is stored and done within “the cloud.” E-mail and document editing is web-based, etc.
It’s radical. Read the rest of this entry »
Posted: January 20th, 2011 | Author: Joseph Wesley Putnam | 4 Comments »
Cover of Outliers: The Story of Success
Posted: December 21st, 2010 | Author: Joseph Wesley Putnam | 7 Comments »
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The odds of starting the next million dollar website are slim. Everyone wants to do it, but only a few ever will. Yet if you really want to start the next million dollar website, what kind should you build?
Here are seven types of websites that have been proven as ways to make millions, if not billions, online. Read the rest of this entry »
